28 - 29 April 2026

MENA Forum
Medical & Market Access
Pharma Summit 2026

Dubai, UAE

Uniting global and regional leaders to redefine evidence generation, pricing, and access across MENA. Transform patient outcomes through RWE, digital health, and value-based models.

150+
Attendees
20+
Speakers
2
Days

Topic Highlights

Comprehensive coverage of critical healthcare topics shaping the future of medical access in MENA

GCC HTA Convergence

Cross-border dossier recognition frameworks for reimbursement by 2030

Interoperable RWD Infrastructure

EMR, claims, registries, and ePRO integration with robust governance

RWE for Market Access

Designing pragmatic trials and ensuring reliability, validity, and payer relevance

Digital Health & Data Integration

Leveraging EHRs, AI, and big data for evidence generation

Stakeholder Collaborations

Academia–industry–regulator partnerships for high-quality evidence

Patient-Centered Evidence

Engaging patients in design, dissemination, and culturally relevant outcomes

Pricing & Reimbursement Models

Innovative agreements balancing affordability and sustainability

Value-Based Healthcare

Transitioning from volume to value with outcomes that matter in MENA

Future of Evidence & Market Access

Predictive analytics, digital transformation, and sustainable financing

Sponsors

Where the Future of Evidence & Access Begins

The MENA Forum unites global and regional leaders to redefine evidence generation, pricing, and access across MENA.

Over two days, experts will explore how Real-World Evidence (RWE), digital health, and value-based models can transform patient outcomes and create sustainable healthcare systems.

Pronovea is the perfect platform to connect with key industry decision-makers and showcase your products, technology, or services to your target audience—all in one place. We boost your brand visibility, strengthen strategic connections, and deliver ROI through tailored sponsorship packages that align with your marketing strategy. Our B2B conferences gather senior professionals from FTSE 150+ companies to explore market dynamics, foster meaningful interactions, and elevate your presence in the industry. These must-attend events offer a unique opportunity to present your solutions to prestigious potential clients. We help you grow the network you need and offer bespoke sponsorship packages to provide the most effective ways to showcase your brands.

Medical Research
Network & Connect
With industry leaders
Innovation Hub
Cutting-edge insights

Data-Driven Insights

Powerful discussions on data gaps, regulatory harmonization, and innovative reimbursement strategies

Expert Collaboration

Connect with C-level executives, VPs, and global directors from pharmaceutical and biotech companies

Innovation Focus

Explore cutting-edge case studies and strategies tailored to MENA's unique healthcare needs

Meet Our Expert Speakers

Learn from industry pioneers and thought leaders shaping the future of healthcare access

Diederik Kok

Diederik Kok

Head of GCC

biogen
Maya Jarkas

Maya Jarkas

Country Medical Head

East Gulf & Levant

takeda
Dr. Yehia Nabil

Dr. Yehia Nabil, MD

Medical Affairs Director

Consultant of Internal Medicine

gilead
Khaled Fahim

Khaled Fahim

Medical Director Gulf

merck
Amr Nasrallah

Amr Nasrallah

Market Access Director

johnson and johnson
Amir A. Mohseni

Amir A. Mohseni

Sr. Director, Medical Affairs

lilly
Seema Haider

Seema Haider

Head, Emerging Markets

Ambition in Regions, RWE-HOR

gsk
Omneya Mohamed

Omneya Mohamed

Head of Health Economics

Market Access & Reimbursement - Middle East

vantive
Rabab Khodary

Rabab Khodary

Pharmaceutical industry

Senior Leader/Expert | Market Access, Pricing & Health-economics

Hany Salah

Hany Salah

Intercontinental Therapy

Area Lead Rheumatology

abbvie
Rima El Khatib

Rima El Khatib

Head of Market Access

Government Affairs

Government Affairs
Nael Abdelsamad

Nael Abdelsamad

Director, Research

Cleveland Clinic Abu Dhabi

Cleveland Clinic Abu Dhabi
Adel Almofadaly

Adel Almofadaly

Director Scope

Access, Policy, & Government Affairs

roche

Key Takeaways and Benefits

Transform your strategy with actionable insights from the MENA Forum

Summit Benefits

Join 150+ Healthcare Leaders

Network with decision-makers shaping the future of medical access across MENA

Decoding HTA Dynamics

Gain clarity on HTA convergence and reimbursement frameworks across the GCC and wider MENA region.

RWE in Action

Understand how to operationalize RWE for regulatory and payer decision-making.

Next-Gen Pricing Models

Learn innovative approaches to pricing, reimbursement, and value-based healthcare.

Digital Health Disruption

Discover how digital health, AI, and big data are transforming evidence generation.

Powering Patient-Centricity

Explore patient-centered strategies to improve engagement and evidence relevance.

Uncover Winning Playbooks

Access exclusive case studies and best practices from MENA and global pioneers.

Build Tomorrow's Roadmap

Develop a future-ready market access roadmap with predictive insights and sustainable models.

Network with Power Players

Expand your network with the most influential leaders in MENA pharma and healthcare.

Who Should Attend

This summit brings together diverse stakeholders shaping the future of healthcare access

Pharmaceutical & Biotech Leaders

  • Medical Affairs, Market Access, and HEOR teams
  • Clinical Development & RWE scientists
  • Pricing, reimbursement, and tendering professionals
  • Marketing

Data, Technology & Analytics Partners

  • EMR, registry, & real-world data platform providers
  • AI, analytics, and consulting firms supporting RWE generation

Regulators, Payers & HTA Bodies

  • National health authorities and HTA agencies
  • Public and private insurers
  • Policy and reimbursement decision-makers

Industry Associations & Policy Stakeholders

  • Pharma associations, health policy groups, and global agencies

Academia & Healthcare Providers

  • Researchers in epidemiology, outcomes, & health economics
  • Hospital administrators and clinical data leaders

Digital Health Innovators

  • Companies leveraging patient-generated data and remote monitoring

Ready to Join Us?

Connect with healthcare leaders and shape the future of patient access

Ready to Shape the Future of Healthcare?

Join 150+ healthcare leaders, 20+ expert speakers, and be part of the conversation that will transform medical access across MENA

28-29
April 2026
Dubai, UAE

Venue & Location

Experience the future of healthcare in the heart of innovation: Dubai, UAE

Dubai, UAE

MENA Forum Medical & Market Access
Pharma Summit 2026

We are proud to host this year's summit in Dubai, a global hub for healthcare innovation and business excellence. The city's strategic location and world-class infrastructure make it the perfect meeting point for industry leaders from across the Middle East, North Africa, and beyond.

Easy Accessibility

Direct flights from major global hubs to Dubai International Airport (DXB).

World-Class Hospitality

Premium accommodation options within minutes of the venue.

Vibrant City

Explore the perfect blend of tradition and futuristic innovation.

View on Google Maps
Dubai Skyline
Dubai Architecture
Dubai Marina
Conference Center