MENA Forum – Medical and Market Access Pharma Summit 2026

Dubai, UAE 28 - 29 April 2026

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The MENA Forum – Medical & Market Access Pharma Summit 2026 unites global and regional leaders to redefine evidence generation, pricing, and access across MENA. Over two days, experts will explore how RWE, digital health, and value-based models can transform patient outcomes.

Expect powerful discussions, case studies, and strategies on data gaps, regulatory harmonization, and innovative reimbursement – all tailored to MENA’s unique healthcare needs.

This is where the future of evidence and access begins.

Topic highlights

– GCC HTA Convergence: Cross-border dossier recognition frameworks for reimbursement by 2030.
– Interoperable RWD Infrastructure: EMR, claims, registries, and ePRO integration with robust governance.
– RWE for Market Access: Designing pragmatic trials and ensuring reliability, validity, and payer relevance.
– Digital Health & Data Integration: Leveraging EHRs, AI, and big data for evidence generation.
– Collaborations Across Stakeholders: Academia–industry–regulator partnerships for high-quality evidence.
– Patient-Centered Evidence: Engaging patients in design, dissemination, and culturally relevant outcomes.
– Pricing & Reimbursement Models: Innovative agreements balancing affordability and sustainability.
– Value-Based Healthcare: Transitioning from volume to value with outcomes that matter in MENA.
– Future of Evidence & Market Access: Predictive analytics, digital transformation, and sustainable financing.

Meet the experts

The summit convenes an exceptional lineup of board members, C-level executives, VPs, and global directors from the pharmaceutical, biotech, and healthcare ecosystem. Attendees will engage directly with:

Rima El Khatib

Head of Market Access and Government Affairs

Menarini Group

Khaled Fahim

Medical Director Gulf

Merck Group

Omneya Mohamed

Head of Health Economics, Market Access and Reimbursement (HEMAR) – Middle East

Baxter International Inc.

Hany Salah

Intercontinental Medical Director – Rheumatology

AbbVie

Amir A. Mohseni

Senior Director, Medical Affairs

Eli Lilly & Company

Jihen Toumi

Head of Medical Affairs Innovative Medicines Gulf

Novartis Gulf

Diederik Kok

Head of GCC

Biogen

Dr. Yehia Nabil, MD

Medical Affairs Director & Consultant of Internal Medicine

Gilead Sciences – Middle East

Amr Nasrallah

Market Access Director

Johnson & Johnson

Maya Jarkas

Country Medical Head East Gulf and Levant

Takeda

Key takeaways and benefits

Decoding HTA Dynamics

Gain clarity on HTA convergence and reimbursement frameworks across the GCC and wider MENA region.

RWE in Action

Understand how to operationalize RWE for regulatory and payer decision-making.

Next-Gen Pricing Models

Learn innovative approaches to pricing, reimbursement, and value-based healthcare.

Digital Health Disruption

Discover how digital health, AI, and big data are transforming evidence generation.

Powering Patient-Centricity

Explore patient-centered strategies to improve engagement and evidence relevance.

Uncover Winning Playbooks

Access exclusive case studies and best practices from MENA and global pioneers.

Build Tomorrow’s Roadmap

Develop a future-ready market access roadmap with predictive insights and sustainable models.

Network with Power Players

Expand your network with the most influential leaders in MENA pharma and healthcare.

What people have to say about us

Our relationships with our clients are the most important and valuable part of our work and what we stand for. As our clients come from Europe, USA, Middle East, Asia, and Africa, our conferences truly take place worldwide. Senior decision-makers from all over the world meet at our summits to discuss the biggest problems facing their industry and to find viable solutions.

We at pronovea provide the market’s most interactive and high-quality corporate conferences. We deliver the banking, telecom, pharma, and technology industries access to the most progressive and advanced business expertise available anywhere on the globe in one place. In order to return to their organisations with new, constructive ideas on how to advance their businesses, our clients depend on us to offer this information.

Commerz Direktservice GmbH

Specialist and Product Owner in Digitalisation, Chatbots and AI

I had a great experience at the PRONOVEA Summit in Vienna, where I held a presentation on Automation Strategies. It was inspiring to discuss with colleagues all over the world, that face the same challenges and go the extra mile in creating sustainable digitalization strategies.

SAP

Global Customer Experience Advisor

I feel energized after having met and connected with several business leaders worldwide Pronovea Summit in Vienna! Thanks for allowing me to be part of this great event!

Etisalat

Customer Service & Digital Channel Management

Thank you, Pronovea and all the speakers at the event - I found every bit valuable!

Novartis

Head of Customer Experience

I had the pleasure of speaking at the 2022 PRONOVEA Pharma Summit in beautiful Vienna and meeting amazing people. I am looking forward to next time.

TSB Bank

Strategic Customer Insights Manager

It was great to be a part of the Pronovea Summit. I heard some inspiring shares, and the passion for delivering customer-centric solutions via channels B2B and B2C is amazing. Looking forward to a positive future. Great job PRONOVEA.